Year of Compassion - Toolkit
The Year of Compassion is a yearlong celebration hosted by Emory College of Arts and Sciences, dedicated to empathy, healing, and human connection. This initiative invites faculty, staff, and students to explore how compassion is expressed through teaching, research, creative work, service, and daily interactions.
This toolkit is designed to support your participation—whether you're planning an event, sharing a story, or amplifying our collective message. Our goal is to foster a visible and inclusive culture of compassion across Emory.
My hope is that someday society will see compassion to be as valuable and essential to a good life as clean water.
Suggested Language
You can use or adapt the following messages to describe your participation in the Year of Compassion across emails, newsletters, event materials, and digital channels:
- As part of Emory’s Year of Compassion, we are proud to contribute to a campus-wide initiative that celebrates empathy, resilience, and collective wellbeing.
- This event is part of Emory College’s Year of Compassion, a yearlong celebration of empathy, healing, and human connection.
- We invite you to join us in cultivating compassion through our work, scholarship, and service, as we participate in Emory’s Year of Compassion.
- Our program reflects the goals of Emory’s Year of Compassion, promoting common humanity and the power of connection.
- This initiative is aligned with Emory College’s commitment to knowledge in service to the public good and to fostering a more just and caring world.
- Look for the Year of Compassion branding on events and projects across campus throughout the year, and consider contributing your own.
Branding Assets
Logo Usage
The Year of Compassion logos are designed help people recognize events and communications related to a Year of Compassion. To maintain consistency across Year of Compassion materials, we recommend using the official logo files provided. These wil be made available as pre-branded templates for flyers, presentations, and email banners to simplify use for departments and units.
For consistency:
- Do not alter or stretch logo files
- Avoid busy backgrounds
For questions or special use cases, contact YearOfCompassion@emory.edu.
Download Year of Compassion LogoApproved Color Palette
The color palette aligns with Emory’s official guidelines and reflects the values of the Year of Compassion:
| Color | Hex | Use For |
|---|---|---|
| Emory Blue | #002878 | Primary headings, logos, backgrounds |
| Emory Gold | #FFB81C | Accent elements, highlights |
| Compassion Red | #A6192E | Energy, passion, action-oriented events |
| Growth Green | #007A33 | Service, balance, sustainability |
| Wisdom Purple | #582C83 | Reflection, creativity, ethics |
| Warm Gray | #A2A2A2 | Body text, neutral backgrounds |
If you are developing your own designs, please use these colors for consistency.
Font Guidelines
For all digital and print materials associated with the Year of Compassion, use Emory's approved typefaces:
Primary Fonts (Official Emory Brand):
Both are available from Google Fonts.
Event Guidelines
What Counts as a Year of Compassion Event?
Any creative project, exhibition, service initiative, academic lecture, panel discussion, or student-led activity that centers on empathy, healing, ethics, or community building qualifies for inclusion.
How to Co-Brand Your Event
Use the Year of Compassion logos and messaging templates in your communications. All events should reflect the tone and values of the initiative, including inclusion, reflection, and public good.
Templates
The following templates — with Year of Compassion branding — will be available in the shared folder:
Emory encourages consistency and clarity in digital signatures. For this initiative, we suggest a simple, clean layoutthat reflects the individual’s unit(e.g., Emory College or Rollins)and subtly incorporates the Year of Compassion without overcomplicating the design.
Recommended Approach:
- Use your standard signature block as the foundation.
- Add a single line beneath the signature that references the Year of Compassion, with a small horizontal lockup.
- Keep the Year of Compassion logo.
Email Signature featuring YOC Campaign
First and last name (pronouns)
Creative Director
Communications and Marketing
emoryemail@emory.edu
Center for Contemplative Science and Compassion-Based Ethics
The Year of Compassion is anchored by the groundbreaking work of the Center for Contemplative Science and Compassion-Based Ethics. In partnership with Emory Presidential Distinguished Professor His Holiness the Dalai Lama, the Center leads Emory’s global contributions to compassion-based learning and research.